Welcome to the World of FONTASALAH
Comprehensive Plumbing, Heating, and Electrical Systems Solutions
Brand Strategy | Brand Identity
Background
FONTSALAH is a company with over 20 years of expertise in providing comprehensive plumbing, heating, and electrical systems solutions. Their mission is to be more than just a service provider; they aim to be a reliable ally in creating and maintaining the heart of homes and buildings.
The Challenge
Creating a modern and professional brand identity that reflects Fonta Salah’s 20 years of expertise while emphasizing their commitment to innovation, customer satisfaction, and 24/7 availabilit.
Our Approach & Brand Strategy
Initial Consultation:
We began with an in-depth initial consultation to understand FontaSalah’s vision, mission, values, and unique selling propositions. Through detailed discussions, we identified their strengths in professionalism, versatility, innovation, customer-centric approach, and 24/7 availability.
Market Research:
Conducting thorough market research, we analyzed industry trends, competitors, and target audiences. This research provided valuable insights into positioning FontaSalah uniquely in the market.
Strategic Planning:
We refined their brand fundamentals, including their vision, mission, and tagline. The refined strategy emphasized FontaSalah’s commitment to excellence, innovation, and customer satisfaction.
Implementation:
Maintained continuous collaboration with the client, incorporating their feedback into each stage of the strategy. Organized workshops and strategic sessions to finalize the brand strategy and ensure it resonated with the target audience.
Now it was time to design a unique brand identity as we promised.
LOGO DESIGN
We presented a mood board according to the brand strategy to determine the design direction. Then our team explored various design concepts to visually represent FontaSalah’s values and mission.
Here is the result
Based on our research and meetings with the client, we developed the tagline “Precision Solutions, Seamless Services” to encapsulate their mission and values.
The colors and design elements were chosen to reflect FontaSalah’s commitment to professionalism, innovation, and customer satisfaction.
Client Feedback:
Very impressed with the way FUTORM worked with us into realizing this project. The results were top-notch.